She brought makeup from the stage to everyday life and slowly developed a global empire. Elizabeth Arden, born Florence Nightingale Graham in Woodbridge, Ontario, moved to New York at the age of 30 to pursue her dream of building a cosmetics corporation. There she began working with a chemist to create a beauty cream, something new for the cosmetics industry at that time. After traveling to Paris in 1912, Arden became the first person to introduce the concept of eye makeup to American women and offered the first makeovers in her 5th Avenue salon. Arden died in 1966, but her brand became as well-known across the U.S. as Singer sewing machines and Coca-Cola. At the end of its fiscal year in June 2007, the company reported $1.1 billion in net sales, up more than 18 percent from $955 million in 2006. More on Elizabeth Arden: http://www.biography.com/people/elizabeth-arden-9187777